Trust and Mistrust: Radical Risk Strategies in Business Relationships

Aidan Ward, John Smith, "Trust and Mistrust: Radical Risk Strategies in Business Relationships"
Wiley | 2003 | ISBN: 0470853182 | 268 pages | PDF | 1,1 MB

Text reconnects intuitive understanding of trust with the roots of business risk, showing how to trust others and pinpoint real risk in business. DLC: Strategic alliances (Business).

From the Inside Flap
In this book Aidan Ward and John Smith propose that the key to understanding and improving the potential for business success lies in the power of trust. By delving into the complex issue of how an organization operates they uncover how relationships between people have a direct link to value creation. Through the authors' discussion of the uncertainties and risks that face all business they demonstrate how the relationship between individuals needs to be actively developed in order to cope with and, capitalise upon, this environment. In essence you need to understand trust and see how it can work as a business model.

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